Ruby Sohi: What Event Flyers & Websites Should Include – 12 tips

events-calendarOrganizing an event or corporate function can be a drag. Particularly when you’ve put so much energy into ensuring that everything goes without a hitch. Of course you want your invitees to have a fantastic experience that is why proper planning and promotion are crucial when it comes to guaranteeing the perfect event.

It goes without saying that stunning advertising materials along with a strong web presence will go a long way when it comes to attracting the right audience. The question you should now ask yourself is: what information should my website and marketing materials  include? Follow this list of criteria for your event and you should be just fine:

1) Use A Personalized Marketing Strategy: Make sure that all of your communication materials including layout, language and design are tailored to the overall purpose of the event and that it’s fitting with your guests style. Your objective is to meet or even exceed expectations when it comes to organization, professionalism and pizzazz!

2) Have A Call To Action: Neglecting to include a call to action is fatal when it comes to events. Create a sense of urgency and excitement about what you have to offer people once they are there or give a few convincing reasons why they should register for your event right now. Your call to action should make folks feel like they simply cannot afford to miss out on the amazing speakers, suprises food and wine Let them know exactly what they’ve got to lose by not showing up.

3) Name It Like A Pro: Think about what you want to achieve through your event. Is it a Casual Fridays co-worker hangout, a professional networking mingler or a sophisticated cocktail party for business clients. Either way, keep the name of your event short, intiguing and sweet.

4) Set A Date: Don’t obstruct the date of the event by using unreadable fonts. The date and time should be strategically positioned and be clearly visible. It’s also a good idea to let people know what to expect when they arrive as well as well as any amount of participation that may be expected of them as attendees.

5) Location, Location, Location: Include a complete address with postal code, instruction map and parking info. Most of us enjoy being take care of and even the simplest details can make a world of difference.

6) Welcome To The Price Is Right: Include the price of the event and any hidden fees. No one likes being shocked by extra costs they did not anticipate.

7) Licence & Registration: Provide a hassle free way for people to register for the event. One of my personal favorites and one I use quite a lot is EventBrite; quick and painless. Indicate a contact name of someone who can answer any additional question or concerns. You might also use Survey Monkey to get additional feedback on your event.

8) Wining & Dining: Food is one of the main attractions of any event. Whether it’s classic well presented h’orderves, a glass of wine or an elegant dinner plate, you can’t go wrong with great food.  

9) Social Media Is In: Social media the crap out of it! #Hashtags, Facebook gives attendees to connect online, pose more questions, have a discussion and keep abreast about future events. It’s also a fantastic way to get people talking well before the event before the event has even started.

10) Testimonials Please:  Any testimonials from previous event attendees gives you an edge and boosts credibility.

11) Sponsors: Your sponsors deserve a proper introduction. Display their logos and business info whenever possible.

12) It’s A No Go: Always give details about cancellation policy or fee.

There you have it! Hope this will help you put together a great event. In the meantime, here’s a tip: Ruby Sohi is a professional event planner who will help make your event memorable. Also, check out our blog for exciting business news and updates. Our Twitter feed is @wizof_biz

Stay connected,

The WizOf.Biz Team.

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Friday Cartoon: Ignoring….

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An important business lesson is here – don’t ignore things and hope they go away.  I know that sounds simple, but you would be surprised at some of the major businesses in this world which have tried just that, especially with the revolution which the internet has brought.  Sage advice.

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Tweet of the Week: Values

TweetOfTheWeek-150x150A simple but powerful reminder today that values are important.  Both as an individual and perhaps even more vitally, as a business or organization, values are what set us apart and lead us in times of both growth and trouble.  Scott Mabry reminds up here to never accept anything which compromises our values.

Thank you Scott!

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How To Hire The Right Marketing Specialist For Your Business

leadIf you’re a small business owner, you are aware of the fact that hiring a marketing professional is a big step in the right direction. However you also know how challenging it can be to straddle the line between hiring a expert and managing the expenses associated with doing so. It’s no surprise then, that the choice in whom to hire can make all the difference to your bottom line.  

In her article How To Hire The Right Marketing Specialist For Your BusinessMandy Gilbert provides practical tips on making the right hiring choice for your business. She also suggests that: one of the biggest mistakes companies make is deciding they need a full-time marketing specialist when a part-time hire-or even contracting duties to a third party firm might make better financial sense. It’s important for businesses to realize that marketing professionals are multitalented and have a number of varying skillsets to offer you.

Mandy is the chief executive of Creative Niche, a company that provide creative staffing and workforce management solutions to the marketing departments of multinational corporations. She is also a regular columnist for the FInancial Post

Follow us on twitter @wizof_biz or visit our blog for more excellent tips and advice on business strategies, planning, professional presentations and more!  

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Friday Cartoon: Grooming

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If you are feeling stuck, you are not alone. In today’s race for success we all compete for a sense of purpose and validation from our employer. We find ourselves in need of guidance from a leader that can help us make sense of the responsibilities placed on us daily. Ten Ways To Inspire Your Team is a fantastic article that outlines exactly what it takes for an modern day leader to inspire his or her team.

 

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Under the Influence: Terry O’Reilly

influenceTerry O’Reilly, is one of the most popular broadcasters for CBC Radio One.  His independently produced show, Under the Influence, delves deep into both the cultural and social impacts of marketing and advertising on modern life. His offbeat approach to business, marketing and creativity has kept listeners engaged for years. As a quirky radio personality O’Reilly has a unique ability to inject modern day trends and ideas with a dose of older tradition.

The latest episode presents some of the best elevator pitches ever used, from the world of business, books and movies.  It clearly explains why elevator pitches make marketing campaigns better, how to distill a selling idea down to a few words and how to make you money.  

Under the Influence is an incredible resource for anyone involved in business, marketing, promotion or anyone just interested in the unique and often surprising history of advertising. I highly recommend you check out the show.  

I also invite you to browse through our blog for more amazing podcast suggestions, book reviews, business tips and more! Feel free to chime in on Twitter @wizof_biz

 

 

 

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Friday Cartoon: The Sales Line

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Presentations are tough.  In fact, they are often one of the most difficult part of your day.  When I posted this cartoon, I went looking for something that would all help us with our presentations.  I found something.

Personify Live will give your sales pitch the edge it needs. Personify Live, enables you to add your live video persona to your presentation. Interact directly with the content on your screen, offer interesting insight and keep your team engaged at all times. This video tool is a surefire way to give your margins a fighting chance and sell like a Pro!

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Tweet of the Week: Persuasion

TweetOfTheWeek-150x150You really need that raise.  Or perhaps you have a stellar business idea.  Maybe there is a better way to do something that is vital to your business.  As much as we would all like to be the boss, most of us have bosses, and most of us at one point or another need to persuade our boss of something.  But how do we do that effectively?

Scott Mabry tweets out a great article this week by Karin Hurt on how to make that persuasion work.  Thanks Scott!

 

 

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The Most Amazing Motivational Video Ever!

Often when running a business, achieving a childhood dream or simply living life it’s easy  to get discouraged. Along the way you might start  to wonder whether your ideas are worthwhile, lose your faith and even question your purpose. If this sounds like you, then I encourage you to watch the most amazing motivational video ever!

This video is a wake up call, to remind you that anything is possible. All you have to do is believe!. If you’re full of creative ideas, thinking of starting your own business or are just someone who somehow gave up on their dream; this video’s for you.

Enjoy, and don’t forget to pursue your passion!

 

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