Monthly Archives: April 2014

Friday Cartoon: Ignoring….


An important business lesson is here – don’t ignore things and hope they go away.  I know that sounds simple, but you would be surprised at some of the major businesses in this world which have tried just that, especially with the revolution which the internet has brought.  Sage advice.


Tweet of the Week: Values

TweetOfTheWeek-150x150A simple but powerful reminder today that values are important.  Both as an individual and perhaps even more vitally, as a business or organization, values are what set us apart and lead us in times of both growth and trouble.  Scott Mabry reminds up here to never accept anything which compromises our values.

Thank you Scott!


How To Hire The Right Marketing Specialist For Your Business

leadIf you’re a small business owner, you are aware of the fact that hiring a marketing professional is a big step in the right direction. However you also know how challenging it can be to straddle the line between hiring a expert and managing the expenses associated with doing so. It’s no surprise then, that the choice in whom to hire can make all the difference to your bottom line.  

In her article How To Hire The Right Marketing Specialist For Your BusinessMandy Gilbert provides practical tips on making the right hiring choice for your business. She also suggests that: one of the biggest mistakes companies make is deciding they need a full-time marketing specialist when a part-time hire-or even contracting duties to a third party firm might make better financial sense. It’s important for businesses to realize that marketing professionals are multitalented and have a number of varying skillsets to offer you.

Mandy is the chief executive of Creative Niche, a company that provide creative staffing and workforce management solutions to the marketing departments of multinational corporations. She is also a regular columnist for the FInancial Post

Follow us on twitter @wizof_biz or visit our blog for more excellent tips and advice on business strategies, planning, professional presentations and more!  


Friday Cartoon: Grooming


If you are feeling stuck, you are not alone. In today’s race for success we all compete for a sense of purpose and validation from our employer. We find ourselves in need of guidance from a leader that can help us make sense of the responsibilities placed on us daily. Ten Ways To Inspire Your Team is a fantastic article that outlines exactly what it takes for an modern day leader to inspire his or her team.



Under the Influence: Terry O’Reilly

influenceTerry O’Reilly, is one of the most popular broadcasters for CBC Radio One.  His independently produced show, Under the Influence, delves deep into both the cultural and social impacts of marketing and advertising on modern life. His offbeat approach to business, marketing and creativity has kept listeners engaged for years. As a quirky radio personality O’Reilly has a unique ability to inject modern day trends and ideas with a dose of older tradition.

The latest episode presents some of the best elevator pitches ever used, from the world of business, books and movies.  It clearly explains why elevator pitches make marketing campaigns better, how to distill a selling idea down to a few words and how to make you money.  

Under the Influence is an incredible resource for anyone involved in business, marketing, promotion or anyone just interested in the unique and often surprising history of advertising. I highly recommend you check out the show.  

I also invite you to browse through our blog for more amazing podcast suggestions, book reviews, business tips and more! Feel free to chime in on Twitter @wizof_biz





Friday Cartoon: The Sales Line



Presentations are tough.  In fact, they are often one of the most difficult part of your day.  When I posted this cartoon, I went looking for something that would all help us with our presentations.  I found something.

Personify Live will give your sales pitch the edge it needs. Personify Live, enables you to add your live video persona to your presentation. Interact directly with the content on your screen, offer interesting insight and keep your team engaged at all times. This video tool is a surefire way to give your margins a fighting chance and sell like a Pro!


Tweet of the Week: Persuasion

TweetOfTheWeek-150x150You really need that raise.  Or perhaps you have a stellar business idea.  Maybe there is a better way to do something that is vital to your business.  As much as we would all like to be the boss, most of us have bosses, and most of us at one point or another need to persuade our boss of something.  But how do we do that effectively?

Scott Mabry tweets out a great article this week by Karin Hurt on how to make that persuasion work.  Thanks Scott!




The Most Amazing Motivational Video Ever!

Often when running a business, achieving a childhood dream or simply living life it’s easy  to get discouraged. Along the way you might start  to wonder whether your ideas are worthwhile, lose your faith and even question your purpose. If this sounds like you, then I encourage you to watch the most amazing motivational video ever!

This video is a wake up call, to remind you that anything is possible. All you have to do is believe!. If you’re full of creative ideas, thinking of starting your own business or are just someone who somehow gave up on their dream; this video’s for you.

Enjoy, and don’t forget to pursue your passion!