It’s true; even the most seasoned businessmen and women often find themselves baffled by the question: “What is it that distinguishes a Vision statement from a Mission statement?” In today’s post I’m going to put an end to the mystery.

Both of these documents provide basic guidelines for business success. They are your compass when it comes to strategic planning. A clearly written Vision and Mission statement will go a long way in helping you determine what’s next.

So What Is A Vision Statement? A vision statement should outline the personal values that compelled you to start your business. Clearly explain why your idea matters to you and how it is beneficial to others. The goal is to show how your business, directly or indirectly represents you as both an individual and entrepreneur. Highlight the need you are working to fill and establish an emotional connection with your target market.

Describe where you see yourself down the road. People want to know why your business exists.Provide the big picture scenario, your purpose and motivation. A vision statement is also likely to give you a better idea of what it is you are working towards.Talk about what you aspire to.Make your purpose memorable, achievable and realistic.

Decide what you stand for and what you envision as your future. Demonstrate in fair detail how you plan to achieve your goals. It’s important to highlight the evidence that supports your arguments.

Ok, What Is A Mission Statement? Now that you have the big picture, its time to hone in on the practical how-tos. Your Mission statement is about breaking things down into manageable chunks of information that will drive results.The objective here, is to come up with a series of specific goals that will help you get to where you want to go. Once you’ve outlined the how, its time to move on to the what. Focus on the key operational strategies of your organization. For instance groups that might have invested interest in your business, targeted professional connections and potential outreach opportunities. Your mission statement must reflect your vision at all times. Your challenge is to continue to reinvent and adjust the image of the organization to respond to the needs of your clients.

 For more useful tips on what makes a good Vision or Mission statement check out this video below by Bruce D. Johnson or visit the WizOf.Biz site for more interesting posts.