Tweet of the Week: Brand Strategies

TweetOfTheWeek-150x150It’s getting more and more difficult to build a compelling brand today.  There is a lot of noise and competition out there.  However, it is still possible to build a compelling strategy.  Meghana provides a link today that really teaches us what to watch for when building our brands.

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WizOf.Biz Out In The Open: In Conversation With You!

social-media-networking

The WizOf.Biz team of business mentors  along with CEO Reg Cherney have attended a MEGA Networking event series, which took place on March 31, 2014 at the Spirale Convention Centre in North York.

This popular series is run by The Networker, an online business and networking community which offers attendees a weekly networking newsletter chuck-full of exciting news and events happening in your community, an online interactive experience and a fantastic opportunity to connect and share with other industry professionals in the Greater Toronto area. 

One of our goals in attending this networking event was to talk to you about who we are, what we do, and how we assist businesses like yours to achieve entrepreneurial success. In a nutshell, WizOf.Biz is a unique online business consulting platform comprised of experienced mentors who are here to provide you with the feedback and advice you need to stay on top of your game.

We get corporate businesses and SMEs, quick and measurable results when it comes to their financing, sales and marketing efforts. Best of all, we are always motivated by a desire to inspire, enlighten and guide you through the content assessment process with confidence and ease. Our services are personalized and tailored to your specific needs and objectives.

Why Should You Care?

 

  • If you own a corporate to medium sized business and have a question that needs answering we are here for you.
  • If you’re not sure whether your idea is marketable submit it to our system and get instant feedback
  • Each one of our mentors is an expert in their field and is ready to provide you with confidential and timely advice.
  • Our mentors are friendly and will offer you their  unbiased perspective.
  • You have nothing to lose by signing up and everything to gain.
  • No more stress, or uncertainty about the quality of your written material
  • Select your template from a range of available formats to make your life easier or upload your own materials.
  • Avoid awkward meetings with industry stakeholders and that awful feeling of being judged.  
  • All WizOf.Biz mentors are compensated well to provide you with the best advice.
  • Get results fast from the comfort of home at competitive prices.
  • Choose the mentor you’d like to work with based on your experience and comfort level
  • All information you submit is 100% confidential and secure
  • Take full advantage of our 24 hour response time

So don’t delay your own your own future! Let us show you how we can get you where you need to go.

Other Worthwhile Biz News:

1)  We will continue to support our Afterworkshop series of events based on exciting business topics and panel discussions. It’s always a pleasure seeing so many talented businessmen, women and entrepreneurs participate in our workshops. Our Afterworshop Series are a great opportunity for you to network, ask questions, share ideas and enjoy some food and wine.

Pleased stay tuned for information on events like this one, conversations and workshops, by following us on Twitter @wizof_biz or via our blog.  You never know what might be waiting for you around the corner. Our blog is filled with useful business tips, advice, Friday cartoons, Tweets of The Week, feedback by business professionals and more!

 2) We’re thrilled about the real possibility of our upcoming new event series entitled  From Garage To Global. The objective is to provide you with practical information to help you evaluate the potential advantages and pitfall of going global whether the activities are related to marketing, production or customer service.

The details for The Garage to Global series would consist of four events which we are discussing with a large bank as we speak. In the meantime, we’d like to continue the conversation with #GarageToGlobal. Tell us your thoughts on outsourcing How, if at all, does it contribute to the success of your business venture? What are potential pitfalls or advantages of business outsourcing?

3) We would love to hear more of your thoughts and ideas. If you have any comments or feedback to help us serve you better feel free to share them through the comment section of our blog or via our Twitter @wizof_biz

We look forward to hearing from you, The WizOf.Biz team.

 

 

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CrowdFunding: What Not To Do When Planning Your Campaign!

It’s no secret that planning a successful crowdfunding campaign is not easy.  However with the right strategy in place you too, can be reaping the fruits of your labour.

I’d like to give you some practical tips and advice on what not to do when setting up your crowdfunding campaign. Take a look at the top ten reasons crowdfunding campaigns fail and what you can do to bring them back.   Here is a sneak peak at at the top three reasons for failure when it comes to crowdfunding:

Reason Number 1) Lack of community. Make sure you built a strong community around your service or product before embarking on a crowdfunding campaign.

Reason Number 2) Not enough time to run the campaign. Dedicate as much time and energy to running your campaign as possible.

Reason Number 3) Not enough planning. Start creating a buzz around your campaign at least ninety days before launching. Research other successful initiatives similar to yours, that  have been able to reach their goal.

I encourage you to use these, as aids to guide you through the process

Lastly, take note of this Indiegogo video that gives you step by step  instructions on how to maximize your chances for a successful campaign

For more helpful advice visit us on Twitter @wizof_biz or check out our blog.

Good Luck from the WizOf.Biz Team!

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Business: Why Vine Videos?

vine-mobileVine videos are the newest online phenomenon that can do wonders for your business. Why? Because they’re social, intriguing and best of all short. These thirty second visual teasers are just enough to spark our curiosity without revealing too much, too fast. Vines can be easily shared on all social media platforms. What’s even more handy is that these can then be plugged into a Twitter stream in a matter of minutes.

Today, there is a vast number of content creation tools that offer businesses like yours a tremendous opportunity to network, share and generate buzz around your product or service. By engaging with your potential audience you can help open doors and garner curiosity about your brand. Vines are going viral as we speak with nearly a half a million info beats shared daily.

Why Vines?

1) They are simple, intuitive and engaging. Vines are a fun way of delivering your message to your market segment and making an instant impression. Anyone can create impactful videos that vary in complexity and style. All you have to do is think about your brand in a succinct fashion.  

Timing:  

2) Online content must be short and sweet. Paraphrase, edit, reshape. When it comes to impactful videos, often less is more. Besides, if you’re subjecting anyone to a thirty minute video they’re likely to start chewing on a pencil, playing with their hair or worse frantically picking their nose. Tell your story within the first fiveteen seconds and make it count.

3) Be SmartPhone Smarter: Anyone can use their smartphones to create hilarious videos but how do you stand out from the crowd? Learn, advance and adapt what you know. Your know-how can be the difference between a good video campaign and a great one.

Take a look at Lowe’s short video series called Fix It In Six  It offers helpful tips and tricks for the do-it- yourselfers. Each six second tit-bit offers a hands-on solution to an at home dilemma. This video manages to do a superb job at telling it like it is while cleverly allowing prospective clients to feel like they have saved the day.

The video is presented beautifully with a clear message. Vines like this can be used in business as a unique visual representation of your values, ideas and motivations done in a snapshot that caters to your markets needs, aspirations and lifestyle. So don’t miss out. Make Vine part of your marketing strategy.

In the meantime visit us on twitter @wizof_biz for more creative marketing tips. You can also check out our blog for topics like crowdfunding, outsourcing for business, creative marketing, funding options and much more!

The WizOf.Biz Team

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