Monthly Archives: December 2013

Top Notch Business Leaders To Watch For In 2014!

MS-ClipArt-case-in-pointThere is nothing more crucial to running a successful business than making connections with those in the position of power.The goal is to continually align your brand with others in your industry who not only understand your entrepreneurial vision, but can give you the mentorship you need to make it a reality.

My second in a series of posts for top notch Twitter accounts to follow will list some of the most influential business leaders to watch for in 2014. I am confident that this information will  help you establish the right professional network of like-minded communicators, innovators, instigators and entrepreneurs

gladwell1) Malcolm Gladwell, award winning journalist and bestselling author of latest David & Goliath, Underdogs, Misfits And The Art Of Battling Giants Gladwell’s other notable works include, Outliers: The Story of Success  and What The Dog Saw And Other Adventures.

Follow Malcolm – @Gladwell for more of his infinite wisdom.

henrycloud2) Dr. Henry Cloud, Critical Psychologist and Leadership Consultant. Cloud’s list of business mentees, includes multiple companies from Fortune 500, family held firms and more. His areas of expertise are professional team building, leadership development and business culture.

Follow Cloud – @DrHenryCloud for more information about his work.  

simonsinek3) Simon Sinek, is a innovative leadership expert and a best selling author of Start With Why How Great Leaders Inspire Everyone To Take Action. One of Sinek’s biggest motivations is to observe why businesses do what they do. His work encourages active leadership and forward thinking.

Follow Simon – @simonsinek and discover the power of asking why when it comes to your business.

lauraschrott4) Laura Shroff, is a U.S. based best selling author of The Invisible Threat.  Since its release in 2011, her book has made the New York Best Seller list for 36 weeks. This book has inspired many with its candid story, about a young panhandler, a high powered executive and their intertwined paths. Laura herself, is a former advertising executive who has work for companies such as Time Inc and Conde Nast.

Follow Shroff – @aninvisibletrd to get in on this inspiring narrative about life, inspiration and of course, business.

These are your top notch leaders, authors and business experts to watch for in 2014 oh I invite you to take full advantage of this series in helping you further your passions and business goals.

In the meantime, I will continue to inspire you with great content and refreshing industry trends.

Happy holidays and best of luck in the upcoming new year!

The WizOf.Biz Team.


Human Marketing

After watching this short, three and a half minute video, I was truly touched. Although this is a Google India ad; to me, it is so much more than a corporate promotional stunt . It’s brilliant marketing, that brings with it, a human element, that we don’t often see in advertising. I feel there should be more video campaigns like this one, that tug at our heartstrings.

In a nutshell, this is a miniature story about two childhood friends who have not seen one another since 1947 when India and Pakistan became two independent countries. Moved by her grandpa’s accounts of his and Yusuf’s friendship, the granddaughter  arranges for their emotional reunion through the use of Google products..

Videos like this, however corporately oriented they may be, serve to validate our collective need to relate and connect to others. It’s almost a realization that there is more to marketing than a well presented sales pitch. This film is not only honest and compelling but it allows us to tap into the parts of ourselves we have perhaps subconsciously neglected; empathy, spirituality and connectedness.

The Partition, says International Business Times, is”one of the greatest forced migrations in human history”. Within a span of three minutes Google India sums up the struggles and the pain caused by the Partition, and presents it to its audience in the most gratifying manner.  According to writer Dan Lyons, whom I want to thank for writing the article in which I found the ad,“These aren’t just two friends who haven’t seen each other in a long time. This is a parable that touches on some big forces: politics, religion, geography, divisiveness”; I could not agree more.

Here are some other great examples:


Happy Holidays Everyone!

The WizOf.Biz Team.