Monthly Archives: February 2014

Crowdfunding For Enterprises: Why Do It?


Crowdfunding,  is one of the most popular ways to fund your project, small business or creative idea. Sites like RocketHub, Kickstarter and Indiegogo are sprouting up fast, but how can larger, enterprises use them to further their resources?

Increasingly big businesses use social media as a way to create a sense of community around their brand. Crowdfunding is quickly becoming an effective way for small businesses and enterprise level initiatives, to generate community involvement. Why? Quite simply it’s about the effective use of your most valuable and often overlooked asset; everyday people.

Why Should Large Companies Crowdfund?

1) Get It Out There: For starters, it’s an excellent way create a buzz around your product or service. If people are genuinely interested in what you’re selling.they will donate their time to your business. The good news, is that most online social software tools do not require financial commitment. They are put in place as a way to generate valuable data via platforms like Kickstarter and Indiegogo in order to get a better idea of what your audiences expect. It’s important to understand whether your concept is among the products and services that motivate people to take action

2) Pay It Forward: Your crowdfunding campaign supporters will get an exclusive opportunity to interrupt firsthand with your product or service. Not only will you generate advanced financial returns and encourage participants to become eager guinea pigs willing to test out your concept but you will also encourage potential funders to access special features that are otherwise unavailable. This is bound to keep investors happy and willing to spread the word about your newest invention.

3) Keep Them Entertained: Don’t forget to keep the momentum going. Both existing and prospective clients enjoy being acknowledged and praised for their efforts. One way to do that, is to frequently update them about the status of your project. You can also provide occasional previews of upcoming features and discussions related to your product. What you’re doing is asking people to opt-in and continue spreading the news. Some great examples of tapping into your community include BarclayCard and U-Haul Investors Club

4) Share Your Successes: People love knowing that they’ve contributed to something larger than themselves. Share your successes, talk about your failures and show your supporters the results you’ve been able to achieve as part of their contribution.

Crowdfunding is for everyone regardless of size or experience. When it comes to building a business community, it’s rarely just about cash flow. Enterprises often choose to do it in order to test market viability, as a way to garner support and secure the public’s commitment to the product or service and lastly and most importantly, to generate ongoing engagement with clients through shared successes.

Read more on the advantages crowdfunding brings to enterprises or visit us on twiiter @wizof_biz for more valuable tips and advice.

Mind Your Business,

The WizOf.Biz team.


Outsourcing Your Life: The Key To Happiness!

header-outsourcingThe term outsourcing  has most commonly been associated with corporations, hiring workers overseas to lower the cost of making their goods” says CBC’s radio host Jian Ghomeshi.  What if you could use outsourcing as a way of focusing on the more important things in life? New York Times economist Catherine Rampell  argues that Outsourcing Your Way To Success, is not only possible but can also be necessary.

The idea is, that people should outsource more than just dog walking and cleaning. Take for instance John and Amy, a couple mentioned in Catherine’s essay. They are both PhD candidates who have found creative ways of paying someone else to do chores like cooking, IKEA furniture assembly, personal photo sorting and more.

Have a listen to Ghomeshi’s recent interview with Catherine Rampell to find out:

  • Why you should consider outsourcing everyday tasks.
  • Reasons why you are reluctant to have others do the work.
  • About the cultural obstacles that prevent us from asking for help.
  • If outsourcing chores can make you happier.
  • How to define your opportunity costs and more! 

I think, that while not every phase of our lives can or should be outsourced there is certainly a place for doing so with tasks that you no longer enjoy or that have moved down on your list of priorities. While there are no guarantees, I am confident that both people and businesses alike, can potentially become more productive and thrive as a result of creative outsourcing.

We would love to hear your thoughts on this interview. How viable if at all, is this type of approach to  outsourcing? Would you consider creative outsourcing for your business or everyday living?

For more interesting ideas on economic development check out economist Susan Athey from Stanford University. You can also read our post on the pros and cons of outsourcing.  Or visit us on twitter @wizof_biz for engaging tweets on this topic.


Live, love, outsource and be happy,

The WizOf.Biz team.


Tweet of the Week: Be Different

TweetOfTheWeek-150x150This week’s tip comes from Dr. Jennifer Bennett who makes an important point about business.  Businesses should learn to be themselves and be different from others.  Don’t try to fit into the pack, stand out.  As she says, people will notice, and that is of course what you want for your business.

Congrats Dr. Bennett


Tweet of the Week: What Makes a Great Leader


In life and in business, leadership is important.  Whether it is leading our businesses, or leading our own lives, leadership skills are vital.  Good leaders make all the difference.

Today’s tweet announces a wonderful opportunity to discuss leadership.  Check out Fast Company’s upcoming discussion with authors Drake Baer and Faisal Hoque on Friday at noon.  I doubt you’ll be disappointed.