Monthly Archives: March 2014

CrowdFunding: What Not To Do When Planning Your Campaign!

It’s no secret that planning a successful crowdfunding campaign is not easy.  However with the right strategy in place you too, can be reaping the fruits of your labour.

I’d like to give you some practical tips and advice on what not to do when setting up your crowdfunding campaign. Take a look at the top ten reasons crowdfunding campaigns fail and what you can do to bring them back.   Here is a sneak peak at at the top three reasons for failure when it comes to crowdfunding:

Reason Number 1) Lack of community. Make sure you built a strong community around your service or product before embarking on a crowdfunding campaign.

Reason Number 2) Not enough time to run the campaign. Dedicate as much time and energy to running your campaign as possible.

Reason Number 3) Not enough planning. Start creating a buzz around your campaign at least ninety days before launching. Research other successful initiatives similar to yours, that  have been able to reach their goal.

I encourage you to use these, as aids to guide you through the process

Lastly, take note of this Indiegogo video that gives you step by step  instructions on how to maximize your chances for a successful campaign

For more helpful advice visit us on Twitter @wizof_biz or check out our blog.

Good Luck from the WizOf.Biz Team!


Business: Why Vine Videos?

vine-mobileVine videos are the newest online phenomenon that can do wonders for your business. Why? Because they’re social, intriguing and best of all short. These thirty second visual teasers are just enough to spark our curiosity without revealing too much, too fast. Vines can be easily shared on all social media platforms. What’s even more handy is that these can then be plugged into a Twitter stream in a matter of minutes.

Today, there is a vast number of content creation tools that offer businesses like yours a tremendous opportunity to network, share and generate buzz around your product or service. By engaging with your potential audience you can help open doors and garner curiosity about your brand. Vines are going viral as we speak with nearly a half a million info beats shared daily.

Why Vines?

1) They are simple, intuitive and engaging. Vines are a fun way of delivering your message to your market segment and making an instant impression. Anyone can create impactful videos that vary in complexity and style. All you have to do is think about your brand in a succinct fashion.  


2) Online content must be short and sweet. Paraphrase, edit, reshape. When it comes to impactful videos, often less is more. Besides, if you’re subjecting anyone to a thirty minute video they’re likely to start chewing on a pencil, playing with their hair or worse frantically picking their nose. Tell your story within the first fiveteen seconds and make it count.

3) Be SmartPhone Smarter: Anyone can use their smartphones to create hilarious videos but how do you stand out from the crowd? Learn, advance and adapt what you know. Your know-how can be the difference between a good video campaign and a great one.

Take a look at Lowe’s short video series called Fix It In Six  It offers helpful tips and tricks for the do-it- yourselfers. Each six second tit-bit offers a hands-on solution to an at home dilemma. This video manages to do a superb job at telling it like it is while cleverly allowing prospective clients to feel like they have saved the day.

The video is presented beautifully with a clear message. Vines like this can be used in business as a unique visual representation of your values, ideas and motivations done in a snapshot that caters to your markets needs, aspirations and lifestyle. So don’t miss out. Make Vine part of your marketing strategy.

In the meantime visit us on twitter @wizof_biz for more creative marketing tips. You can also check out our blog for topics like crowdfunding, outsourcing for business, creative marketing, funding options and much more!

The WizOf.Biz Team


Tweet of the Week: Crowdfunding Failures


We’ve been talking a lot about crowdfunding on this blog recently.  It’s a vitally important new trend in business financing, and one that you cannot ignore.  @CFSoftLaunch put out a great article recently along these lines that caught our eye.  The tweet points us to an article which explains why crowdfunding campaigns fail.  Take a look, read it carefully and be sure to account for these while planning your crowdfunding campaign.



CrowdFunding: The Future Of Enterpreneurship


Nowadays, crowdfunding is a great fundraising tool. In fact, within a span of only five years, it has become one of the quickest and most efficient ways of collecting donations online.

Whether you’re a larger company a startup, a film producer or even a freelance author looking to publish your work, crowdfunding is for you.

Clarity, a San Francisco based marketing advice service along with Column Five Media, has put together an infographic to illustrate crowdfunding growth and a few facts about its future.  The great infographic is at the bottom of this post.

High Tech investors and innovators use this fundraising tool to raise capital and spread the wealth. The crowdfunding economy is currently estimated at nearly two billion dollars. All this, because people are given a firsthand opportunity to learn about a product or service through quality videos and engaging campaigns, to help determine the overall appeal and value of the offer.  The secret to the overwhelming success of crowdfunding is that we all enjoy giving feedback and sharing opinions with others.Crowdfunding is a social undertaking and if done right, everyone wins!

Take a look at how this fantastic video clearly outlines the aspects you’ll need to consider when setting up your crowdfunding campaign:

For more informative posts on crowdfunding check out our blog or visit us on Twitter @wizof_biz to get industry news and updates You can also ask the WizOf.Biz mentors about other fundraising strategies that can lead you to business success.

Continue thinking like an entrepreneur,

The WizOf.Biz team.