If you’re a small business owner, you are aware of the fact that hiring a marketing professional is a big step in the right direction. However you also know how challenging it can be to straddle the line between hiring a expert and managing the expenses associated with doing so. It’s no surprise then, that the choice in whom to hire can make all the difference to your bottom line.  

In her article How To Hire The Right Marketing Specialist For Your Business, Mandy Gilbert provides practical tips on making the right hiring choice for your business. She also suggests that: one of the biggest mistakes companies make is deciding they need a full-time marketing specialist when a part-time hire-or even contracting duties to a third party firm might make better financial sense. It’s important for businesses to realize that marketing professionals are multitalented and have a number of varying skillsets to offer you.

Mandy is the chief executive of Creative Niche, a company that provide creative staffing and workforce management solutions to the marketing departments of multinational corporations. She is also a regular columnist for the FInancial Post. 

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