Great content marketing is about finding innovative ways of presenting your business to your audience. As an entrepreneur, you must constantly work to reinvent and adjust your online content marketing plan to suit the changing needs of prospective clients and adapt to emerging social media trends.
Engaging content marketing, that will entice the reader, says Tatiana Liubarets from writtent.com, takes much more than blogging. It’s a custom “blend of writing, multimedia content, PR, social media and networking” all of which combined form a strong digital presence.
Tasteful use of humor, anecdotes or cartoons can often serve as a powerful strategy for reaching your market and humanizing your brand. Twenty Devastating Content Marketing Mistakes, is a candid and humorous look at common business blunders and marketing faux pas that business owners make.
A few of my favorite content marketing mistakes from the article are:
#2) Abusing SEO: It’s important to respond directly to the social signals of your audience. Be mindful of their feedback, their motivations and concerns. Modernday SEO copywriting according to Google’s own, Matt Cutts, is less about Google juice and more about sharable content.
#9) Diving Straight Into Controversy: Remember, not all publicity is good publicity. Allow others the opportunity to evaluate your approach. Doing so, could prevent you from mispositioning your brand.
#17) Not Moving Quickly Enough: If you are a reputable business, it goes without saying that no one wants to find a video of Selena Gomez, singing I Love You Like A Love Song. Make sure all your content is timely and relevant to avoid a whole host of embarrassing outcomes.
#20) Not Leveraging Consumers: Those who are likely to buy into your product or service, ought to be used as leverage for content creation and business advocacy. Recommendations from family and friends, go a long way in solidifying your position.
These amusing cartoons, are sure to make you smile. Paired up with some valuable tips for business survival I am confident you will find them useful. You can find the full post at: or visit WizOf.Biz on our site or Twitter for more exciting updates.
