Creative Branding is about imagination. By adding this simple ingredient to your business model you will open the door to new possibilities and bring fresh value to your business. In this post Martha and I, will share some advice that you can use to inject imagination into your brand identity.
Determine the Values Behind Your Brand:
The number one tip to unlocking your entrepreneurial imagination is realizing that your audience wants to be reached on an emotional level. Decide what kinds of feelings your business evokes. It’s important that all your advertising material is consistent and memorable. Then aim to evoke those emotions through your branding and marketing.
Develop a Great Tag Line:
A great tag line will make your business memorable. Some examples:
Ken’s K-9 Klean Up – Ok, pretty good.This says dogs, and the K in Clean is also cool. I wonder though, why should people care? The reason this is tagline is not drawing me in, is that there is no emotional response. I’m still not sure exactly what value this service is to me or how I am to feel after having read this tagline. Watch what happens when you take the same tagline and give it a twist.
Oh, shit! at 1-800- Dog-Poop – This wording is much more memorable. It is catchy and lets the client know exactly what need it addresses while appealing to the dog lovers’ sense of urgency in a funny way.It’s important to understand that people buy into an idea rather than a sales pitch.
Get to Know Your Audience:
Always know who you’re targeting. Find out where your clients live, what they enjoy and the types of things they aspire to achieve. Then tailor your branding approach to the specific needs of your target group. When you begin to speak your clients language you will be able to make intuitive decisions about your overall image.
Keep An Open Mind:
Innovation and creativity both require an open mind. Think of a marketing stunt or make a new discovery. Offbeat marketing solutions will help humanize your business in the eyes of clients which is the first step towards your gaining trust
Draw From Your Own Experience:
Make everyday about experiences.Observing the behaviors and motivations of others is a way to gain creative insight, explore fresh ideas and cultivate inspired relationships.
Contribute to the Ideas Of Others:
Imagination thrives when you share ideas, discuss possible outcomes, give advice or offer solutions. Help reenergize concepts by collaborating with others. Doing so will generate a network of like-minded people and get you on the path to success.
Explore Alternative Business Strategies:
Don’t be afraid to take risks. A thriving business is one that dares to be different. A great example of a daring approach to marketing is this intriguing play on words that draws a parallel between cultures:
“Having an Event?” Oui Cater!
This is a slogan for Michael’s Bakery Cafe in Toronto. The playful phrase speaks to tradition and pushes existing cultural boundaries.
For assistance in re imagining your turn to the experts and our MentorEngine at WizOf.Biz.
