Your marketing strategies do not have to follow the rules. In fact, if you dare to throw those rules out the window a little more often you would achieve more business success than ever before. Be creative, be bold!
Enabling creative thought requires innovation, insight and a keen understanding of how your clients think, act and feel. it's important to continue reinventing the way you do business. This will help reinvigorate your business relationships, strengthen your overall image and reposition your brand. Whenever possible, I suggest you bounce ideas off others in order to inspire collaboration and generate creative strategies for attracting new clients and re-establishing your approach to running your own business.. If you’re working alone, think of ways that your product or idea can directly connect to and respond to your audience needs; then do so in your own unique manner.
Creative Marketing: If you are thinking of starting your own small business, there is no need to spend big when it comes to promotion. In fact spending less might just be the way to go. People love the simple and unexpected, they enjoy a good challenge so go ahead and reach out to your audience in a way that they won’t soon forget. Hold a contest, leave business cards on dessert dishes and coffee shops. Make a deal with your local restaurant, that allows your first time clients to enjoy a 15% off lunch discount. Doing so, will create an incentive for repeat business and make your clients feel appreciate which can only count in your favour. After all, it is no secret that a small friendly gesture often goes a long way in making the business connections you need.
Make People Smile: Always stay positive and optimistic about your prospects. Ask advice about the best ways to reach out to people and keep up with your networking. From time to time, it is good to check in for an update on your clients current ambitions and motivations, then offer to help make them a reality. Infuse your marketing efforts with personality and humor. There is nothing like a little laughter, a funny button or a silly postcard to help persuade a client to buy into your service or product. When you set your business up in the spirit of generosity you’re guaranteed to reap the rewards.
Online & Offline Values: It is up to you to make certain that your online image and business values directly reflect your real life perspective. Consistency is crucial when running your own business so always know where you’ve been and where you’re headed. Don’t sell; instead project your beliefs on to your brand. You can do so via your value proposition, your online content, as well as your day-to-day activities. If you stay on target others will quickly take note at which point you are more than likely to establish a substantial group of loyal followers.
There is no right way of running a business. If you rely on your own know-how and intuition, you will discover that all you really need to succeed is to follow your entrepreneurial path with passion and conviction. When you listen to others along the way and allow yourself to grow from the inside out great things will come.
Image Creative Commons Licensed from Rupert Ganzer
