Choosing the right name for your business isn’t easy, it can literally make or break your company. When choosing the right name, make sure it is unique, resonates with your target audience and speaks volumes about the product or service you are selling.  

How To Go About Naming Your Company?

Strategy 1 Put Your Own Spin On It: You can choose to create your very own brand identity. One that is entirely based on a desire to wow your market audience with a name that is refreshing, punchy and highlights the major strengths and characteristics of your product or service. This approach allows you to put your own individual spin on the name, one that evokes a particular image in your clients’ minds. Whether or not you choose to go with this approach is largely dependent on the type of emotions and personality that you want to convey.

Strategy 2 Inform And Engage: In this case, choose a name that is informative and makes it clear to your audience what it is you are doing and why. Your clients mustn’t play the guessing game. In fact, the more people know about your business, the more likely you are to have repeat customers and establish the kind of brand loyalty you need. You want to create a name that is memorable and that reminds people of something comforting and familiar.

First, come up with a mission statement  (something on the site re: mission statement or my blog post on the difference between a vision and mission statement) that points clients directly to your niche, letting them know why you think your idea is one they can use.

Strategy 3 Word Combinations: Combine words or phrases that are easy to understand, have meaning and value to your clients. You can reinvent phrases and even play around with word combinations and spelling. You must beware of existing trademarks. I recommend you that you research current business trends and test your name thoroughly before going forward.

Naming your business is not a one-size fits all endeavor. It takes time and effort to come up with a name that truly speak to your unique brand and value. This is why, you should consider speaking to an expert. Such professionals can help you avoid naming pitfalls, as well as any legal and trademark difficulties. These business mentors will provide you with the right marketing strategy and advice you need to inspire and and encourage your creativity.  You can submit your ideas to us for excellent, confidential advice.