Peter Widdis is a driven marketing expert with a passion for innovation. He is also an integral part of the WizOf.Biz board of consultants.
In this post I'll let Peter tell you a bit about who he is, his perspective on the work that we do and highlight a few of the key elements that make this business platform invaluable to users.
1) Tell me a bit about yourself.
Simply put, I love & live building new things, through lifelong learning. I'm incredibly compassionate about connecting key insights into key ideas to open brand innovation anytime, anywhere! I am senior consultant with Boston-based Stratovation Associates and Professor of Marketing and Innovation subjects on the College scene here in Toronto.
Prior to joining Stratovation Associates and increasing my teaching commitments, I held senior leadership roles in primarily marketing and innovation at Cadbury Adams, Campbell Soup Company, Marc Anthony Cosmetics, GREY Advertising, LANG & Associates, GEM Group and LAUNCH! during my career journey.
2) What intrigued you about a business like WizOf.Biz?
Most small business owners are passionate about ideas and innovation which is great! However, often they are operated by people with little or/ no business experience…often even one person – who doesn't have a sounding board to get advice from during both the start-up, growth and maturity phase of one's business life cycle. The WizOf.Biz is the platform for them….a place where the wisdom they need is accessible and affordable too!
3) Can you share with us a few things that you've learned about Reg Charney e.g. his personality and/or business etiquette, that our readers may like to know?
Reg is driven to help all entrepreneurs win, period. He is not in this for himself and cares about seeing every start-up make it. A true serial entrepreneur, I have never seen anyone as relentless to see WizOf.Biz realize it's vision. Not too mention, he is a man of tremendous integrity which I have the utmost respect for.
4) In your opinion what makes WizOf.Biz unlike any existing on-line platform used to help businesses succeed?
Reg and his founders really listen to their audience. They want to create the absolute best platform on the web and the new user interface reflects this. They are truly in the business of providing "wisdom to entrepreneurs in need"….matching start-ups with extraordinary consulting advice that's affordance too.
5) Since your involvement with WizOf.Biz what important connections/advancements were you able to achieve?
I've grown immensely professionally as I have hands-on experience in working with real entrepreneurs, having spent a large part of my career working in multinational corporations as more of an "intrepreneur", so to speak. But now, having been apart of the WizOf.Biz community and connecting with real entrepreneurs, my appreciation for the benefits of a web platform like this has grown immensely.
6) Would you recommend WizOf.Biz to young entrepreneurs and small businesses that are looking for guidance and advice? Why?
Absolutely. It is a wonderful platform or/ hub for entrepreneurs to get matched with consulting advice to help their business ideas win. Reg's vision is to help every entrepreneur get the business wisdom they need to succeed; his WizOfBiz web innovation reflects his vision.
Thanks Peter
