Social Media and Your Business – Convince and Convert

Jay Baer
This is the first in an ongoing series of posts where I’ll be introducing books, sites, tools and resources which will help you achieve business success and great breakthroughs.  For the first few posts we’ll be focusing on the relatively new and often confusing world of social media.

Who Is Jay Baer?

Jay Baer is an innovative social media strategist, speaker and author. His blog Convince and Convert is among the top three most sought after, award winning social media hubs worldwide. The purpose behind his blog is to educate and enlighten companies about ways to dramatically improve their marketing and content through social media. 

His daily news letter One Social Thing, is filled with current, innovative and insightful stories that offer an authentic look at the inner workings of today’s social media and entrepreneurship. Baer is also the author of a great book “The New Revolution: 7 Ways to Make Your Business Faster, Smarter and More Social”. This is a 7 step guide to using social media to reinvigorate and empower businesses and a great source of advice to everyone running a business.

Social Pros Podcast with Co-Conspirator from Argyle Social, Eric Broggs 

Jay’s podcast series Social Pros, is where Baer interviews social innovators and social media pros. Each time, Social Pros offers its listeners a chance to tap into the minds of the leading social media experts, speakers and innovators. It’s a chance for listeners to learn firsthand about the many ways in which social media drives how people and businesses interact with one another. For instance, Jay’s “Thought of the Week” segment is a quick peek into current social media trends and topics. Eric Broggs the CEO of Argyle Social is Jay’s co-conspirator.  They are a fantastic duo that gives the program a dynamic and refreshing voice. This podcast is jam-packed with engaging topics and hands-on advice. 

“Community Building Through Innovative Conferences” Featuring Jason Keath 

One of the Social Pros Podcasts that I found of particular interest was Episode 37 entitled “Community Building Through Innovative Conferences”. The idea for these types of conferences came from Social Fresh a “social media empire” founded by a New York City’s social media Consultants Jason Keath. Social Fresh is a series of events that bring people together from all types of professional backgrounds to learn more about how to achieve entrepreneurial success using current market research and social media tools. “These events says Jayson, offer participants some actionable content and resources that they can adapt into their own work”. 

Why Social Fresh is Relevant Today

It is important for us to recognize that social media does and will continue to affect the way that we communicate. Today’s business success is largely reliant on our ability to effectively share ideas, resources and perspectives. We need to have continual access to information and be ready to use the content we encounter at these events to help mold our own business strategies. More than ever we need to be open to new, innovative ways of learning about and understanding how it is that social media can enhance our roles as people, innovators and entrepreneurs. Social Fresh is an amazing platform that serves to enable further discussion of emerging themes that will have a significant impact on the future of business. 

For more information on Jay Baer’s blog visit convinceandconvert.com

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