We’ve all heard of the elevator pitch – that crazy one minute pitch of your business idea.  However, it may not always be the best solution.  Today we feature a tweet by Jay Baer passing on a great article by Steve Woodruff re-examining the traditional elevator pitch.  Have a look:

Marketing Strategy – Three Reasons to Ditch the Elevator Pitch (good one here by @swoodruff) http://t.co/enIHvrqAFN

— Jay Baer (@jaybaer) January 6, 2014